Connect with your customers, have fun, and create community

Earn your Hubspot Digital Marketing Certificate over three courses

Okay - so you’ve got your website created and you’ve figured out what types of content are valuable to your customers based on Courses 1 and 2 in this series. Now for the fun part (at least in my experience): you get to directly connect with your customers through social media and email! 


We’ll talk about how to decide which social media platforms to use (hint: it’s probably not all of them unless you have several dedicated social media folks). Then, we’ll talk about how to grow followers, build a network and a community, and most importantly - have fun! Social media is a great way to build rapport with your customers and find out what makes them excited. 


We’ll also talk about email marketing and how to delight your subscribers (instead of annoying them!). Finally, we’ll wrap it all up with some common ways to measure your efforts on social media and email-based on your goals for each. 

Digital Marketing Certificate

This course is part three of three to earn a Digital Marketing Certificate through Hubspot

  • Part 1 : Website & SEO

  • Part 2 : Content Marketing

  • Part 3: Social Media

Evening Zoom Meetings

Thursdays at 8pm
June 2 9 & 16

What Will I Learn?

  • How to decide which platforms you should be on, and how to effectively create content for these platforms.

  • Learn about lesser-known social media platforms that may be good places for you to hang out as well.

  • About some email marketing best practices, how to grow a list, and what type of information to email your subscribers about (and how often!)

  • Show you some key email marketing metrics and ideas about how to measure email success.

Meet Your Instructor

Director of Degree Completion Programs; Assistant Professor of Marketing

Meg Hartman

Meg Hartman has 15 years of experience in social media, digital marketing, and website management, in both agency and client-side settings. She also recently launched AltBar, a non-alcoholic pop-up bar in Rochester NY in partnership with her husband, Bob. Meg is currently a full-time assistant professor of marketing at Roberts. In her teaching, she gives her students hands-on, applied learning opportunities to develop skills needed for the marketing industry today. She is also a member of the Visit Rochester Social Media Committee.

Have Questions?

Email us about this course or anything else, we are here to help you!