Earn your Hubspot Digital Marketing Certificate over three courses
Okay - so you’ve got your website created and you’ve figured out what types of content are valuable to your customers based on Courses 1 and 2 in this series. Now for the fun part (at least in my experience): you get to directly connect with your customers through social media and email!
We’ll talk about how to decide which social media platforms to use (hint: it’s probably not all of them unless you have several dedicated social media folks). Then, we’ll talk about how to grow followers, build a network and a community, and most importantly - have fun! Social media is a great way to build rapport with your customers and find out what makes them excited.
We’ll also talk about email marketing and how to delight your subscribers (instead of annoying them!). Finally, we’ll wrap it all up with some common ways to measure your efforts on social media and email-based on your goals for each.
This course is part three of three to earn a Digital Marketing Certificate through Hubspot
Part 1 : Website & SEO
Part 2 : Content Marketing
Part 3: Social Media
How to decide which platforms you should be on, and how to effectively create content for these platforms.
Learn about lesser-known social media platforms that may be good places for you to hang out as well.
About some email marketing best practices, how to grow a list, and what type of information to email your subscribers about (and how often!)
Show you some key email marketing metrics and ideas about how to measure email success.
Meg Hartman
