Class Dates

  • Part 1 : Website & SEO | March 24 & 31

  • Part 2 : Content Marketing | April 28, May 5 & 12

  • Part 3: Content Marketing | June 2, 9, & 16

Evening Zoom Meetings

Thursdays at 8 PM

What Will I Learn?

  • Learn SEO and Determine your Target Audience

  • Create a beautiful, modern, easy to use website that is simple to create and maintain

  • Measure and monitor the performance of your website

  • Create a framework and calendar to make content creation easy

  • Audit your content and analyze with Google Analytics

  • Decide which Social Media platforms to use

  • Learn email marketing best practices, how to grow a list, and what type of information to email your subscribers about

Don't Wait, Become Your Office's Digital Marketing Guru!

Learn a new set of skills, all from the comfort of your own couch...or bed. We won't judge.

Meet Your Instructor

Director of Degree Completion Programs; Assistant Professor of Marketing

Meg Hartman

Meg Hartman has 15 years of experience in social media, digital marketing, and website management, in both agency and client-side settings. She also recently launched AltBar, a non-alcoholic pop-up bar in Rochester NY in partnership with her husband, Bob. Meg is currently a full-time assistant professor of marketing at Roberts. In her teaching, she gives her students hands-on, applied learning opportunities to develop skills needed for the marketing industry today. She is also a member of the Visit Rochester Social Media Committee.

Have Questions?

Email us about this course or anything else, we are here to help you!